Big Bet 2

Digital Passport × YYC Coffee Festival

A 3-sided platform connecting Calgarians, coffee shops, and creative vendors.

The Economic / Creative Impact pillar in platform form. Three sides: Participants who collect stamps, Shop Owners who host Creative Sessions, Vendors who supply analog-hobby materials.

Pilot mechanism

Café-hosted Creative Sessions during the Coffee Pilot (Oct–Dec 2026). Each session = a stamp. Each café = a node in a city-wide passport.

Three-sided platform

  • Participants — anyone who likes coffee + analog hobbies (puzzling, knitting, crocheting)
  • Shop owners — cafés looking for slower-day traffic
  • Vendors — local makers supplying puzzles, yarn, supplies

Toward platform launch

The Coffee Pilot is the beta. The full Digital Passport platform launches after pilot data confirms repeat-visit behaviour.